amInterests: Offer Your Prospects Exactly What They Want
New Plugin Lets You Design a "Smart" Upsell Offer Funnel and Give Prospects Exactly What They Want!If you'd like to be able to peek inside your customers' brains... discover exactly what interests them... and then offer them exactly what they want, I promise you'll want to read every single word. Because I've developed a new Amember plugin called "amInterests" that allows you to design a "smart" upsell offer funnel and give your prospects exactly what they want -- without ever having to pick up a phone or talk to them! Better still, the process is completely automated, and it generates more sales from every new customer that comes in your "door," which of course increases your revenue and profits. Here's how it works...
 Just add a simple question (or questions) to the signup process, then provide a relevant offer or information based on the answers. The screen shot above is from a membership site that teaches people how to write effective sales copy. But there are two distinct groups of people who want to learn how to write copy that sells: business owners and freelance copywriters. By asking the prospect to identify himself, the owner of the site can now make an offer relevant to who that person is. For instance, you might offer business owners a copy critique and offer freelance copywriters an information product about getting more clients. Let's Look at Another Potential Scenario...Imagine for a moment that you run a membership site for dog lovers. And also imagine that you have information tailored to owners of different breeds. You could ask a simple question to tailor your sales message instead of the offer itself.
Based on how your prospect answers this question, you can present a sales message customized to that individual person. In all cases, you might be selling the same product: a membership to your site. But -- you can now customize the sales message to persuade a higher percentage of your prospects to become members. Now Let's Go Even Further...amInterests is not limited to "one question, one offer." You can actually build out an entire upsell offer funnel based on how your new customer answers a series of questions. Take a look:  This chart shows how you can build an entire offer funnel with amInterests. As you can see, what makes amInterests so powerful is the ability to customize your offers to a person's interests. This alone will cause your conversion rates to spike. You can ask an unlimited number of questions during the signup process, and you can have as many answers to each question as you want with only one answer allowed, or even multiple answers allowed. (Although the more possible answers you have, the more complex your offer funnel becomes. So it's good to strike a balance.) Don't Have Enough Products? Then Offer Affiliates Products Instead!If you don't have any products to upsell... or you only have one product to upsell, and you want to have more upsells in your offer funnel... then consider using amInterests to sell affiliate products. You can still ask questions during signup and then push your customers through your affiliate link to products that match their interests. One client I have is doing just this. We built his entire offer funnel using amInterests, and every upsell is to an affiliate product. You could actually use this technique even without an initial product to sell. You could offer a free membership to your site, then have upsells included during signup! In the right hands, this new plugin is like having the ability to... Eavesdrop on Your Prospect's Most Intimate Thoughts.Indeed, it's market intelligence of the most valuable kind! Because once you know what your customers want, selling them more stuff will be like shooting fish in a barrel. One of the questions I've been getting is this: "How is amInterests different than the amStrategy plugin?" The biggest difference is that amInterests is used at the beginning of the signup process while amStrategy comes into play at the very end of a purchase. While amInterests allows you to ask a series of questions to better target your upsell offers, amStrategy allows you to ask a more in-depth series of questions -- post-purchase -- so you can follow up with a phone call. The purpose of this follow-up phone call is usually to see if the new customer is a good fit for your higher-priced programs and services... those that are too expensive to sell on a web site. Most online buyers have a threshold of what they will spend without talking to somebody first. This threshold is usually around $3,000. If the price is higher than that, it's good to get on the phone to answer questions, objections, etc. This is where amStrategy can be a big help to you because you can ask a number of qualifying questions and get the answers before you get on the phone. Design a "Smart" Upsell Offer FunnelIf all you ever use is amOffers to upsell your customers, you'll be far ahead of the competition since most online entrepreneurs don't ever get beyond the first sale. But the advantage of amInterests is that it allows you to design a "smart" upsell offer funnel... one that fits a customer's interests. By using amInterests to gather intelligence first, you get to make even more sales during the upsell process. Ken Gary P.S. When I first designed the amOffers plugin, I was really excited because I knew that it could totally transform a person's business. But I'm even MORE excited about amInterests. And that's sayin' somethin'! P.P.S. I made a video that shows how amInterests works and how to install it. That is included in your purchase price!  |
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