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A.J. Brown is the CEO and Founder of Trading Trainer. When A.J. needed someone to do some heavy-duty web design and programming, Ryan Healy, his copywriter and a friend of mine, suggested he talk to me. A.J. approached me about a job redesigning the user interface for a brilliant online tool his developer had created that makes using covered calls as easy as 1-2-3. Normally I’m the one doing the programming and not the designing but this was a fun challenge that turned out to be the beginning of a great relationship between Kencinnus and Trading Trainer. We’ve since collaborated on a number of other projects.
Kevin Smith was the programmer of the Black Box Easy Money System. He works for A.J. on his Trading Trainer membership site where they have a number of tools for the serious options trader. Kevin developed this latest tool and to keep him doing what he does best A.J. made the smart decision to find someone else to “pretty it up” and integrate it into the design of the rest of his membership site.
In the video I’ve included in this post you can see the before-and-after as I explain a bit more about the web design and programming elements of this project. Besides using some nifty tricks for displaying the reports in a good looking table with tool tips, the whole thing uses PHP and Smarty templates to make it easy (for someone like me) to integrate with the PHP tool it was created with and to update it and add to it.
While the Black Box is separate from his site’s main member’s area, it is still integrated into his site’s aMember membership program which controls access so that only current subscribers can use the tool. It includes video training specific to the tool, a support desk and affiliate program that is shared with the rest of his site, plus he has a fantastic invite-a-friend script attached to the tool in order to help his subscribers spread the word for him. They’re happy to do it for the returns on their money they are seeing from using the system.
A.J. Brown
“Before working with Ken, we were presented with an opportunity that had huge potential (adding ~500 qualified buyer leads to our list per week, and ~$200K to our bottom line per month) but no way to implement it online. Immediately after being introduced to Ken he prepared a conceptual solution for us to approve on how to make it happen. It was as if he could read our minds. They say programming can be high quality, fast or inexpensive — pick any two. Ken proved them wrong. He’s the complete package: problem solver, project planner and manager, and programmer. He kept working night and day till it was perfect. He came in under budget. Within six months, because of working with Ken, our bottom line will be exploding with profits.
-A.J. Brown, President of Trading Trainer”Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Click the play button above to listen to A.J. Brown’s testimonial for Ken Gary.
When the Black Box Easy Money System project was complete I also helped Ryan Healy launch the product. Ryan wrote the sales copy for the optin page, email campaign and sales letter. A.J. created a series of videos showing the prospective subscribers exactly how the system works. I created the web pages with all the bells-and-whistles you could imagine for the product launch.
If you’d like to check out the Black Box Easy Money System product launch pages click here.
I appreciate my friend and copywriter Ryan Healy for recommending me for this project. If you have a similar project you’d like to hire me for please use the contact form to get in touch with me.
Thanks,
Ken Gary
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