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A couple weeks ago, I told you about a new plugin called amInterests that could help you give your prospects exactly what they want. That plugin is now ready for sale. You can watch the video to the right to see what it’s all about.
If you prefer to read, here’s a quick summary of what this plugin does:
- amInterests allows you to ask a question at the beginning of the signup process. You can then offer a relevant upsell based on how your prospect answers this question. (If you’d rather not make an offer, you could simply present relevant information based on the answer.)
- If you are marketing business to business, and you have multiple products available, you might ask, “Are you more interested in growing your business or implementing systems to free up your time?” Based on the answer, you could make a relevant offer or present specific information. (This question-and-targeting method can be used in any business.)
- The placement of the question is included naturally in the signup process using amInterests. See the screen shot below for an example.
Just add a simple question to the signup process, then provide a relevant offer or information based on the answer.
The screen shot above is from a membership site that teaches people how to write effective sales copy. But there are two distinct groups of people who want to learn how to write copy that sells: online entrepreneurs and freelance copywriters.
By asking the prospect to identify himself, the owner of the site can now make an offer relevant to who that person is. For instance, you might offer business owners a copy critique and offer freelance copywriters an information product about getting more clients.
One of the questions I’ve been getting is this: “How is amInterests different than the amStrategy plugin?”
The biggest difference is that amInterests is used at the beginning of the signup process while amStrategy comes into play at the very end of a purchase.
While amInterests allows you to ask a simple question to better target your offers, amStrategy allows you to ask a whole series of questions — post-purchase — so you can follow up with a phone call.
The purpose of this phone call is usually to see if the new customer is a good fit for your higher-priced programs and services… those that are too expensive to be completed on a web site.
Most online buyers have a threshold of what they will spend without talking to somebody first. This threshold is usually around $3,000. If the price is higher than that, it’s good to get on the phone to answer questions, objections, etc.
This is where amStrategy can be a big help to you because you can ask a number of qualifying questions and get the answers before you get on the phone.
As you can see, amInterests is a much simpler plugin, but highly effective if you know there is a natural division among the prospects that are coming to your site.
The cost of amInterests is $249. But for the next 48 hours, you can get it for just $62.25. Please use the special link below to get your copy of amInterests for just $62.25 (offer expires Saturday at 12 noon Mountain time).
Ken Gary
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